The Activist Motivator

Awareness | Debate | Action

In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can -- the targets of anti-corporate campaigns by activists and protesters?

No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies. Analyzing how brands like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein argues that globalization is a process whereby corporations discovered that profits lay not in making products (outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles.

Rating:
  • Currently 0/5 stars.

Views: 18

Comment

You need to be a member of The Activist Motivator to add comments!

Join The Activist Motivator

Follow Twitter

Facebook & Friends

Visitors

Locations of visitors to this page
Launch viral advertising campaigns on Twitter with Magpie!

© 2017   Created by Cromag.   Powered by

Report an Issue  |  Terms of Service