The Activist Motivator

Awareness | Debate | Action

September 2013 Blog Posts (1)

George Lakoff to green marketers: use the F-word

UC Berkeley researcher and cognitive linguist riffs on "freedom" and other hot-button words for sustainability communicators. Anna Clark - theguardian.com, Tuesday 27 August 2013 14.00 EDT



If you lean progressive, then you've probably heard of George Lakoff, professor of cognitive science and linguistics at UC Berkeley and author of The New York Times bestseller, Don't Think of an Elephant! Notwithstanding his unabashed political slant, Lakoff's research is applicable for commercial… Continue

Added by Cromag on September 5, 2013 at 5:46pm — No Comments

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

Follow Twitter

Facebook & Friends

Visitors

Locations of visitors to this page
Launch viral advertising campaigns on Twitter with Magpie!

© 2024   Created by Cromag.   Powered by

Report an Issue  |  Terms of Service