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George Lakoff to green marketers: use the F-word

UC Berkeley researcher and cognitive linguist riffs on "freedom" and other hot-button words for sustainability communicators. Anna Clark - theguardian.com, Tuesday 27 August 2013 14.00 EDTIf you lean progressive, then you've probably heard of George Lakoff, professor of cognitive science and linguistics at UC Berkeley and author of The New York Times bestseller, Don't Think of an Elephant! Notwithstanding his unabashed political slant, Lakoff's research is applicable for commercial purposes,…See More

Sep 5, 2013

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Cromag posted a blog post

The Political Brain

A recent brain-imaging study shows that our political predilections are a product of unconscious confirmation biasBy Michael ShermerThe human understanding when it has once adopted an opinion ... draws all things else to support and agree with it. And though there be a greater number and weight of instances to be found on the other side, yet these it either neglects and despises ... in order that by this great and pernicious predetermination the authority of its former conclusions may remain…See More

Jul 7, 2013

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George Lakoff to green marketers: use the F-word

Posted on September 5, 2013 at 5:46pm 0 Comments 0 Likes

UC Berkeley researcher and cognitive linguist riffs on "freedom" and other hot-button words for sustainability communicators. Anna Clark - theguardian.com, Tuesday 27 August 2013 14.00 EDT

If you lean progressive, then you've probably heard of George Lakoff, professor of cognitive science and linguistics at UC Berkeley and author of The New York Times bestseller, Don't Think of an Elephant! Notwithstanding his unabashed political slant, Lakoff's research is applicable for commercial… Continue

The Political Brain

Posted on July 7, 2013 at 12:00pm 0 Comments 0 Likes

A recent brain-imaging study shows that our political predilections are a product of unconscious confirmation bias

By Michael Shermer

The human understanding when it has once adopted an opinion ... draws all things else to support and agree with it. And though there be a greater number and weight of instances to be found on the other side, yet these it either neglects and despises ... in order that by this great and pernicious predetermination the authority of its former… Continue