The Activist Motivator

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September 2013 Blog Posts (1)

George Lakoff to green marketers: use the F-word

UC Berkeley researcher and cognitive linguist riffs on "freedom" and other hot-button words for sustainability communicators. Anna Clark - theguardian.com, Tuesday 27 August 2013 14.00 EDT



If you lean progressive, then you've probably heard of George Lakoff, professor of cognitive science and linguistics at UC Berkeley and author of The New York Times bestseller, Don't Think of an Elephant! Notwithstanding his unabashed political slant, Lakoff's research is applicable for commercial… Continue

Added by Cromag on September 5, 2013 at 5:46pm — No Comments

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